2024
Snap Lab
Identity Design
UI/UX Design
SnapLab is the experimental sister company of SnapSnap, offering custom photo booth experiences for larger events and brand activations.
Problem
How do you brand a laboratory of creativity?
Danny, founder of SnapSnap, wanted SnapLab to stand apart from its retail-friendly counterpart while still feeling connected. Unlike SnapSnap’s out-of-the-box approach, SnapLab needed to embody creativity, experimentation and the endless possibilities of technology-driven brand activations. The challenge was to design a brand that captured this “lab of ideas” energy while maintaining visual ties to SnapSnap’s established identity.
Solution
Turning creative energy into a brand system
We designed a custom font blending digital and sans serif characters, symbolising both SnapLab’s tech-driven edge and its foundational link to SnapSnap. The central visual device became an abstract, energetic “noodle” of blurred colour—a flowing asset derived from SnapSnap’s palette that represented creativity in motion. Cropped, the noodle formed an abstract monogram “SL,” serving as a distinctive yet flexible brand mark. This system extended across touchpoints: merch like lab coats and boxy t-shirts, a van design wrapped in the colourful noodle, a pitch deck and a UI/UX design showcasing imaginative “experiments” of what SnapLab booths could achieve.
Conclusion
A playful yet professional identity for limitless creativity
The final brand identity positions SnapLab as a creative laboratory of possibilities—distinct from SnapSnap yet intrinsically tied to it. With bold visuals, versatile assets and a seamless digital presence, SnapLab now has a brand that captures its spirit of experimentation and sets the stage for unforgettable event activations.
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
How fast will I receive my designs
02
How many design requests can I make?
03
What happens if I need work done faster than 24–48 hours?
04
How do I submit requests or briefs?
05
Can I schedule a call with you?
06
What’s the difference between one-off projects and subscriptions?
07
Can I switch between one-off and subscription at any time?
08
What if I need more than one request worked on at once?
09
Who owns the final files?
10
What file formats will I receive?
11
Do you provide source files?
12
Can you also handle development for websites?
13
Do you offer strategy or just execution?
14
Are all projects fixed scope?
15
What if I'm not happy with the designs?
16
What design software do you use?
17
Do you work with clients from my time zone?
18
Can I cancel my subscription anytime?
01
How fast will I receive my designs
02
How many design requests can I make?
03
What happens if I need work done faster than 24–48 hours?
04
How do I submit requests or briefs?
05
Can I schedule a call with you?
06
What’s the difference between one-off projects and subscriptions?
07
Can I switch between one-off and subscription at any time?
08
What if I need more than one request worked on at once?
09
Who owns the final files?
10
What file formats will I receive?
11
Do you provide source files?
12
Can you also handle development for websites?
13
Do you offer strategy or just execution?
14
Are all projects fixed scope?
15
What if I'm not happy with the designs?
16
What design software do you use?
17
Do you work with clients from my time zone?
18
Can I cancel my subscription anytime?
2024
Snap Lab
Identity Design
UI/UX Design
SnapLab is the experimental sister company of SnapSnap, offering custom photo booth experiences for larger events and brand activations.
Problem
How do you brand a laboratory of creativity?
Danny, founder of SnapSnap, wanted SnapLab to stand apart from its retail-friendly counterpart while still feeling connected. Unlike SnapSnap’s out-of-the-box approach, SnapLab needed to embody creativity, experimentation and the endless possibilities of technology-driven brand activations. The challenge was to design a brand that captured this “lab of ideas” energy while maintaining visual ties to SnapSnap’s established identity.
Solution
Turning creative energy into a brand system
We designed a custom font blending digital and sans serif characters, symbolising both SnapLab’s tech-driven edge and its foundational link to SnapSnap. The central visual device became an abstract, energetic “noodle” of blurred colour—a flowing asset derived from SnapSnap’s palette that represented creativity in motion. Cropped, the noodle formed an abstract monogram “SL,” serving as a distinctive yet flexible brand mark. This system extended across touchpoints: merch like lab coats and boxy t-shirts, a van design wrapped in the colourful noodle, a pitch deck and a UI/UX design showcasing imaginative “experiments” of what SnapLab booths could achieve.
Conclusion
A playful yet professional identity for limitless creativity
The final brand identity positions SnapLab as a creative laboratory of possibilities—distinct from SnapSnap yet intrinsically tied to it. With bold visuals, versatile assets and a seamless digital presence, SnapLab now has a brand that captures its spirit of experimentation and sets the stage for unforgettable event activations.
More Works
(GQ® — 02)
©2024
FAQ
01
How fast will I receive my designs
02
How many design requests can I make?
03
What happens if I need work done faster than 24–48 hours?
04
How do I submit requests or briefs?
05
Can I schedule a call with you?
06
What’s the difference between one-off projects and subscriptions?
07
Can I switch between one-off and subscription at any time?
08
What if I need more than one request worked on at once?
09
Who owns the final files?
10
What file formats will I receive?
11
Do you provide source files?
12
Can you also handle development for websites?
13
Do you offer strategy or just execution?
14
Are all projects fixed scope?
15
What if I'm not happy with the designs?
16
What design software do you use?
17
Do you work with clients from my time zone?
18
Can I cancel my subscription anytime?
2024
Snap Lab
Identity Design
UI/UX Design
SnapLab is the experimental sister company of SnapSnap, offering custom photo booth experiences for larger events and brand activations.
Problem
How do you brand a laboratory of creativity?
Danny, founder of SnapSnap, wanted SnapLab to stand apart from its retail-friendly counterpart while still feeling connected. Unlike SnapSnap’s out-of-the-box approach, SnapLab needed to embody creativity, experimentation and the endless possibilities of technology-driven brand activations. The challenge was to design a brand that captured this “lab of ideas” energy while maintaining visual ties to SnapSnap’s established identity.
Solution
Turning creative energy into a brand system
We designed a custom font blending digital and sans serif characters, symbolising both SnapLab’s tech-driven edge and its foundational link to SnapSnap. The central visual device became an abstract, energetic “noodle” of blurred colour—a flowing asset derived from SnapSnap’s palette that represented creativity in motion. Cropped, the noodle formed an abstract monogram “SL,” serving as a distinctive yet flexible brand mark. This system extended across touchpoints: merch like lab coats and boxy t-shirts, a van design wrapped in the colourful noodle, a pitch deck and a UI/UX design showcasing imaginative “experiments” of what SnapLab booths could achieve.
Conclusion
A playful yet professional identity for limitless creativity
The final brand identity positions SnapLab as a creative laboratory of possibilities—distinct from SnapSnap yet intrinsically tied to it. With bold visuals, versatile assets and a seamless digital presence, SnapLab now has a brand that captures its spirit of experimentation and sets the stage for unforgettable event activations.
More Works
©2024
FAQ
How fast will I receive my designs
How many design requests can I make?
What happens if I need work done faster than 24–48 hours?
How do I submit requests or briefs?
Can I schedule a call with you?
What’s the difference between one-off projects and subscriptions?
Can I switch between one-off and subscription at any time?
What if I need more than one request worked on at once?
Who owns the final files?
What file formats will I receive?
Do you provide source files?
Can you also handle development for websites?
Do you offer strategy or just execution?
Are all projects fixed scope?
What if I'm not happy with the designs?
What design software do you use?
Do you work with clients from my time zone?
Can I cancel my subscription anytime?