



2024
Lift Master
A bold brand identity for Lift Master crane truck specialists featuring a stylised elephant logo and blue-grey color palette that conveys strength, reliability, and modern industrial expertise.
Branding Identity Design
Merch Design
Know More
Lift Master is a crane truck specialist with 20+ years of expertise, delivering bold solutions that do the heavy lifting on construction and building sites.


Problem
How do you build a brand as strong as the machines behind it?
Jack, the founder, approached us with a clear brief: a bold, modern and tough identity that captured the grit of his work while incorporating an elephant as a symbol of strength. With specific imagery in mind, the challenge was to refine his vision into a professional, versatile brand that could stand tall across trucks, merchandise and digital touchpoints.




Solution
A powerful brand built on strength and clarity.
Rather than exploring multiple directions, we streamlined the process, presenting two focused logo concepts that combined a stylised elephant with strong, modern typography. The chosen direction embraced a bold blue and light grey palette, evoking trust, durability and a contemporary edge. From there, we expanded the identity into a cohesive system—mockups for branded trucks, merchandise and a detailed style guide ensured the brand was ready for every application.


Conclusion
A tough, modern identity ready for the big jobs.
The Lift Master brand strikes a balance between the founder’s vision and a professional finish, resulting in a bold identity that reflects strength, reliability and industry expertise. With its iconic elephant mark and practical style guide, Lift Master is equipped to stand out and carry weight in the construction world.


More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
How fast will I receive my designs
02
How many design requests can I make?
03
What happens if I need work done faster than 24–48 hours?
04
How do I submit requests or briefs?
05
Can I schedule a call with you?
06
What’s the difference between one-off projects and subscriptions?
07
Can I switch between one-off and subscription at any time?
08
What if I need more than one request worked on at once?
09
Who owns the final files?
10
What file formats will I receive?
11
Do you provide source files?
12
Can you also handle development for websites?
13
Do you offer strategy or just execution?
14
Are all projects fixed scope?
15
What if I'm not happy with the designs?
16
What design software do you use?
17
Do you work with clients from my time zone?
18
Can I cancel my subscription anytime?
01
How fast will I receive my designs
02
How many design requests can I make?
03
What happens if I need work done faster than 24–48 hours?
04
How do I submit requests or briefs?
05
Can I schedule a call with you?
06
What’s the difference between one-off projects and subscriptions?
07
Can I switch between one-off and subscription at any time?
08
What if I need more than one request worked on at once?
09
Who owns the final files?
10
What file formats will I receive?
11
Do you provide source files?
12
Can you also handle development for websites?
13
Do you offer strategy or just execution?
14
Are all projects fixed scope?
15
What if I'm not happy with the designs?
16
What design software do you use?
17
Do you work with clients from my time zone?
18
Can I cancel my subscription anytime?


2024
Lift Master
A bold brand identity for Lift Master crane truck specialists featuring a stylised elephant logo and blue-grey color palette that conveys strength, reliability, and modern industrial expertise.
Branding Identity Design
Merch Design
Know More
Lift Master is a crane truck specialist with 20+ years of expertise, delivering bold solutions that do the heavy lifting on construction and building sites.

Problem
How do you build a brand as strong as the machines behind it?
Jack, the founder, approached us with a clear brief: a bold, modern and tough identity that captured the grit of his work while incorporating an elephant as a symbol of strength. With specific imagery in mind, the challenge was to refine his vision into a professional, versatile brand that could stand tall across trucks, merchandise and digital touchpoints.


Solution
A powerful brand built on strength and clarity.
Rather than exploring multiple directions, we streamlined the process, presenting two focused logo concepts that combined a stylised elephant with strong, modern typography. The chosen direction embraced a bold blue and light grey palette, evoking trust, durability and a contemporary edge. From there, we expanded the identity into a cohesive system—mockups for branded trucks, merchandise and a detailed style guide ensured the brand was ready for every application.

Conclusion
A tough, modern identity ready for the big jobs.
The Lift Master brand strikes a balance between the founder’s vision and a professional finish, resulting in a bold identity that reflects strength, reliability and industry expertise. With its iconic elephant mark and practical style guide, Lift Master is equipped to stand out and carry weight in the construction world.

More Works
(GQ® — 02)
©2024
FAQ
01
How fast will I receive my designs
02
How many design requests can I make?
03
What happens if I need work done faster than 24–48 hours?
04
How do I submit requests or briefs?
05
Can I schedule a call with you?
06
What’s the difference between one-off projects and subscriptions?
07
Can I switch between one-off and subscription at any time?
08
What if I need more than one request worked on at once?
09
Who owns the final files?
10
What file formats will I receive?
11
Do you provide source files?
12
Can you also handle development for websites?
13
Do you offer strategy or just execution?
14
Are all projects fixed scope?
15
What if I'm not happy with the designs?
16
What design software do you use?
17
Do you work with clients from my time zone?
18
Can I cancel my subscription anytime?


2024
Lift Master
A bold brand identity for Lift Master crane truck specialists featuring a stylised elephant logo and blue-grey color palette that conveys strength, reliability, and modern industrial expertise.
Branding Identity Design
Merch Design
Know More
Lift Master is a crane truck specialist with 20+ years of expertise, delivering bold solutions that do the heavy lifting on construction and building sites.

Problem
How do you build a brand as strong as the machines behind it?
Jack, the founder, approached us with a clear brief: a bold, modern and tough identity that captured the grit of his work while incorporating an elephant as a symbol of strength. With specific imagery in mind, the challenge was to refine his vision into a professional, versatile brand that could stand tall across trucks, merchandise and digital touchpoints.


Solution
A powerful brand built on strength and clarity.
Rather than exploring multiple directions, we streamlined the process, presenting two focused logo concepts that combined a stylised elephant with strong, modern typography. The chosen direction embraced a bold blue and light grey palette, evoking trust, durability and a contemporary edge. From there, we expanded the identity into a cohesive system—mockups for branded trucks, merchandise and a detailed style guide ensured the brand was ready for every application.

Conclusion
A tough, modern identity ready for the big jobs.
The Lift Master brand strikes a balance between the founder’s vision and a professional finish, resulting in a bold identity that reflects strength, reliability and industry expertise. With its iconic elephant mark and practical style guide, Lift Master is equipped to stand out and carry weight in the construction world.

More Works
©2024
FAQ
How fast will I receive my designs
How many design requests can I make?
What happens if I need work done faster than 24–48 hours?
How do I submit requests or briefs?
Can I schedule a call with you?
What’s the difference between one-off projects and subscriptions?
Can I switch between one-off and subscription at any time?
What if I need more than one request worked on at once?
Who owns the final files?
What file formats will I receive?
Do you provide source files?
Can you also handle development for websites?
Do you offer strategy or just execution?
Are all projects fixed scope?
What if I'm not happy with the designs?
What design software do you use?
Do you work with clients from my time zone?
Can I cancel my subscription anytime?